Hispanic POV

I designed a first-of-its-kind research publishing in the Journal of Cultural Marketing Strategy from Klick Health and cross-cultural research specialist ThinkNow. The aim of the project was to help healthcare marketers better understand the nuances in and around the Hispanic community, as well as quantify the importance of cross-cultural marketing.

I was provided an undesigned document full of insights and analytic data. I was tasked with creating a colour scheme, typography toolkit, custom infographics, and layout. I interpreted complex data, proposed a creative strategy and approach, and adapted my work based on content changes and feedback from the team. In order to create a compelling and insights-driven design, I developed a deep understanding of the demographic and target audience.